Xiaomi: Berlin's Smart Band Pop-Up Invasion
Fooh concept details:
Giant Xiaomi Smart Band displays appear in front of Berlin's iconic Brandenburg Gate, showing live fitness data and health metrics to passersby. The oversized wearable screens tower over tourists and locals, displaying step counts, heart rates, and workout stats against the historic landmark backdrop.This Xiaomi FOOH campaign transforms Berlin's most famous square into a public fitness dashboard, making wellness tracking as monumental as the gate itself while showcasing the Smart Band's capabilities in the most unexpected urban setting.