Xiaomi: Capture Infinity Unrolled

Fooh concept details:

A bus shelter advertisement transforms into an endless film strip in front of Paris's majestic Panthéon. As a passerby pulls the edge of the display, it unravels like analog film, revealing a continuous stream of vibrant photos captured by the Xiaomi 13T. The physical metaphor brilliantly illustrates the phone's "Capture Infinity" tagline, as photographic memories spill onto the Parisian streets. This cleverly executed FOOH installation blends nostalgic film photography with cutting-edge smartphone capabilities against the backdrop of classical architecture.