YoungLA: Times Square Billboard Breakthrough

Fooh concept details:

A giant orange Cloud 9 Slide bursts through a massive Times Square billboard, shattering the digital display and unleashing an avalanche of black and white slides that cascade toward the street below. This spectacular FOOH advertisement transforms New York's iconic intersection into a dramatic product launch venue as pedestrians capture the moment on their phones. The visual spectacle perfectly showcases YoungLA's Black Friday drop, creating the impression of a product too groundbreaking to be contained by conventional advertising.