YSL: Parisian Lip Gloss Revolution
FooH Overview:
Fooh concept details:
A giant YSL Loveshine Plumping Lip Oil Gloss takes over Paris's Arc de Triomphe, transforming the iconic monument into a beauty statement. The oversized purple gloss bottle floats dramatically through the arch before morphing into a massive pink lip pattern that engulfs the entire structure. This bold FOOH campaign captures YSL Beauty's luxurious essence, turning France's most celebrated landmark into a stage for the brand's glamorous lip innovation available at Sephora.



