Yves Rocher: Urban Billboard Blooms with Anti-Age

FooH Overview:

Brand: Yves Rocher
Industry: Beauty, Skincare
Creator: Brigada CGI

Fooh concept details:

In this striking FOOH advertisement, Yves Rocher's Anti-Age Global cream emerges in 3D from a standard billboard. A luxurious golden fabric initially conceals the product, then gradually pulls away to reveal the cream jar while the surrounding billboard blooms into a living wall of green plants. This natural transformation illustrates the product's plant-based regenerative properties, creating an eye-catching display along a historic promenade that captivates pedestrians passing by.

Additional Information:

Country: Romania
City: Bucharest
Place: Cișmigiu Gardens
Scene: Emerging Object, Billboard, Unveiling, Blooming
Environment: City

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