Zara: Dragon Rolls Through Shanghai's Wukang Avenue
FooH Overview:
Brand: Zara
Industry: Fashion
Creator: Unknown
Fooh concept details:
A Xi Xing Le x Zara dragon glides along Shanghai's streets in this FOOH creation. The creature moves from Wukang Road toward Anfu Road, where a pop-up store awaits. This CGI spectacle combines traditional Chinese symbolism with modern street culture, drawing attention from pedestrians along its path.