Zara: Giant Snake Chinese New Year
FooH Overview:
Fooh concept details:
Winding around iconic urban architecture in China, a massive crimson snake sculpture wraps itself across building facades and city streets, creating a striking celebration of the Lunar New Year. This bold FOOH Ad showcases Zara's collaboration with AO YES through an enormous textured serpent installation that transforms cityscapes into a festive display honoring the Year of the Snake. In one location, the vibrant red snake forms an elegant Chinese knot symbol with the AO YES logo suspended within, symbolizing the fusion of "tradition meets modern style." The dramatic scale of the installation spans multiple stories of buildings, creating a visual spectacle that captivates pedestrians while promoting the exclusive collection available only in Mainland China.
