Zara: Love Overflows at Zara's Chengdu Store Space

Fooh concept details:

Pink, white, and red heart balloons accumulate inside a Zara store in Chengdu until the space is full. In this FOOH creation, the glass walls open to release a large white heart, followed by smaller ones. The balloons playfully bounce off the camera as they escape, spreading a Valentine's celebration through the city.