Zara: Metallic Tiger Transforms Mumbai Bus

FooH Overview:

Brand: Zara
Industry: Fashion
Creator: Unknown

Fooh concept details:

A painted tiger above Mumbai's Eros IMAX comes to life as a metallic balloon creature. In this FOOH celebration of Diwali, the tiger leaps onto a red bus that then adopts yellow and black stripes to match its rider. The unusual pair travels past the historic Chhatrapati Shivaji Maharaj Terminus, bringing Jayesh Sachdev's art to the city streets.

Additional Information:

Country: India
City: Mumbai
Place: Chhatrapati Shivaji Terminus
Scene: Emerging Object, Giant Object, Product Interaction, Human Interaction
Environment: City, Public Transport

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