Zara: Sunglasses Spectacle Tower

Fooh concept details:

A sleek, futuristic display tower emerges from a Zara storefront, showcasing an array of stylish sunglasses floating within an illuminated glass chamber. Various eyewear designs appear suspended in mid-air as if in a high-tech vending machine, with the ZARA logo prominently crowning the installation. This innovative FOOH advertising concept transforms the retailer's façade into an interactive optical gallery, drawing pedestrians' attention upward as they pass by the gleaming structure that exhibits the brand's contemporary eyewear collection against the bright blue sky.